Business systems builder · UK · UAE · Nigeria

I study how a business really runs.
Then I build the operating system it should have had.

Not just the frontend. I research the workflow, cut the friction that makes customers give up, and ship the whole system: customer apps, the team's control room, and the AI and WhatsApp automation in between.

Built for businesses that run on WhatsApp threads. spreadsheets. phone calls. paper job sheets. one tired founder.

See the case studies Book a 30-min call
4+
Years
building
10+
Systems
shipped
3
Countries
UK · UAE · NG
Samuel Akinboro

How I work

Research first.
Code second.

Most software adds features until people get tired and go back to the old way. I start from the old way, find exactly where it breaks, and build only what fixes it. Less to learn, less to maintain, more that gets used.

1. Observe

I watch how the work happens today: the WhatsApp groups, the phone calls, the notebook by the till. The real process, not the one in the pitch deck.

2. Cut

I list every point where customers or staff give up, and turn each one into a rule. Often the best feature is a decision not to build one.

3. Build the whole system

The app your customers use, the console your team runs it from, and the automation that connects them, including AI assistants on the channels people already use.

4. Run it and refine

I stay close after launch, watching where people still get stuck, and keep costs, compliance and the team's workload in check as it grows.

Case studies

Real businesses. Real bottlenecks fixed.

Each one starts with how the business worked before, and what had to change.

01 Property sourcing · UK · Built & maintained by me

360 Property Hub: from scattered DMs to one deal-flow system.

Before: a sourcer's enquiries were spread across Facebook, WhatsApp, email and calls, and every new deal meant remembering which investor wanted what.

What I built: one hub mapped to how she works. Enquiries in one inbox, each deal sent to the investors it suits, and alerts in the hub, by email and by text.

Read the case study 360propertyhub.co.uk
360 Property Hub
02 Property marketing · UK & Spain · Lead developer

360 Gurus: marketing a property before the agent leaves it.

The goal: everything an estate agent needs to market a property, in one place.

What I built: zero-click AI virtual tours, AI property films, four AI employees for marketing, admin, sales and legal, and a capture app that starts it all from the phone.

Read the case study 360gurus.io
360 Gurus
03 Marketplace · Nigeria · My own company

Nigerians trusted a middleman to sell their things. I turned the middleman into software.

Before: second-hand deals ran through WhatsApp groups, endless "is it still available?" messages and the fear of paying a stranger. Big marketplaces offered more choice, which only made people give up faster.

What changed: buyers pay Cluttapp, not the seller. Every listing is checked, seller contacts stay private, and the team arranges the handover. Two hubs, one simple way to buy.

Web marketplace iOS & Android Tagi, WhatsApp AI assistant Operations console Brand & mascot
Read the case study cluttapp.com
Cluttapp website
Cluttapp app
Tagi, the Cluttapp mascot

Also

Other projects I contributed to

Teams and clients I've built with, from UK garages to UAE car services.

For 360 Property Hub's clients

Businesses I build for through 360 Property Hub

Milton Green Garage

Garage · Chester, UK · Web

Milton Green Garage

A car sales and servicing garage that customers can now book online, with a blog and local area guides the team edits themselves.

Live site
House Martin Agency

Lettings · Plymouth, UK · Web

House Martin Agency

An independent letting agent covering Plymouth and Tavistock: property listings, area pages and online tenant applications.

Live site
The Conscious Coach

Coaching · UK · Web

The Conscious Coach

Home for a public speaking coach who helps women find their voice: retreats, workshops, keynotes, coaching bookings and a community.

Live site
TEDxPorthtowanWomen

Events · Cornwall, UK · Web

TEDxPorthtowanWomen

The site for an independently organised TEDx event: speakers, sponsors, a live stream on the day, and an admin area for the organisers.

Live site

Products and teams

As lead or mobile developer

800 Sayara app

Auto services · UAE · iOS & Android

800 Sayara

The UAE's leading battery installation service, moved from a phone line into an app where car services are booked and dispatched.

App Store Play Store
The Programmer's University

Education · Lead developer · Web & mobile

The Programmer's University

A learning platform and app that take aspiring developers from beginner to hired, with structured courses, practice and guidance.

Live site App Store Play Store
Flawva

Restaurants · Delivery · Web

Flawva

Gave local restaurants their own delivery operation: ordering, dispatch and delivery from top local kitchens in one flow.

Live site
Label Africa

AI data · Africa · Web

Label Africa

The web presence for data infrastructure behind dialect-rich African language datasets and Africa's first foundational NLP architecture.

Live site

Work with me

Bring the problem.
I'll bring the system.

For owners whose business runs on WhatsApp threads, spreadsheets and phone calls, and for founders who have a goal rather than a spec. You don't need to know what software you want. That's my job.

01 30 minutes · free

Intro call

Tell me how the business runs today and where it hurts. I'll be straight with you about whether software is the answer.

02 A plan you keep

Map the business

I study how you and your team actually work, then hand you a plain map: what slows you down, what I'd build, and what I'd leave out.

03 In stages

Build and run it

You start using it early, while I build the rest. Then I stay on to run and improve it, the way I still do for 360 Property Hub.

Not sure where to start?

Book a call, or send a message about how things run today.

Book a 30-min call Send a message

About

A builder who thinks like an owner

I'm Samuel. I don't wait for a perfect spec. I take the little information a business has, go and find out the rest, and turn it into a working system. Cluttapp is the proof: I researched the market, designed the brand, built every app and run it as a registered business.

Underneath is 4+ years of engineering in React, Next.js and React Native on Firebase and Google Cloud, including apps serving 10,000+ users and AI agents that run whole workflows.

Get my CV

Customer apps

Web, iOS and Android. React, Next.js, React Native, Expo.

Team consoles

Admin dashboards, roles, workflows and alerts.

AI & WhatsApp

Assistants, photo and meaning-based search, automation.

Cloud backbone

Firebase and Google Cloud, secure and scalable from day one.

Experience

Where I've built.

Founder

Cluttapp

Lead Developer

360PropertyHub

Senior React Native Developer

Mephalti

Lead Developer

The Programmer's University

React JS & Native Developer

Solving Path

Frontend Developer

Topazdom

React JS & Native Developer

Homebuka

Toolkit

What I reach for to get a system live.

React Next.js React Native Expo Tailwind CSS Firebase Google Cloud Gemini & vector search WhatsApp Business Platform AI agents Agentic coding Figma Vercel Netlify

Let's look at your business

Tell me how things run today and where it hurts. I'll tell you honestly what I'd build, and what I wouldn't.

  • Business owners: replace the spreadsheets, WhatsApp threads and phone calls with one system.
  • Founders: bring the goal. I'll help shape the product and build it with you.
Prefer to talk? Book a 30-minute call