360 Gurus case study

01 · The brief

"Everything to market a property, in one place."

An agent wins a new listing. Then the real work starts: shoot it, edit the photos, build a virtual tour by placing every link between rooms by hand, cut a video, write captions for five platforms, schedule them, chase enquiries in the inbox, draft the paperwork.

Every step is a different tool, a different login, or a different freelancer. Most agents simply skip half of it, and the property gets less attention than it deserves.

The founder's goal was one platform for all of it. My job was to make "all of it" happen with as few clicks as possible, ideally none.

Photo editor

Retouch 30 photos

Every photo, one by one

Tour software

Link every room by hand

Every room, every doorway

Video editor

Cut a listing video

Or pay a freelancer

Scheduler

Post to 5 platforms

5 captions, 5 sizes

Inbox & calendar

Answer enquiries

All day, every day

Word processor

Draft the documents

Copy, paste, check

One upload

The AI does the rest

02 · Zero-click virtual tours

The most tedious job in a virtual tour is the one AI is best at.

Building a 360° tour meant clicking through every room and dragging a link onto each doorway. I proposed letting AI do it, then built it. Upload the 360° photos and the platform names every room, links the doorways, narrates each scene, blurs people and draws a floor plan. No setup.

Live, built by the AI

Walk through a real tour the platform generated.

Drag to look around. Click the rings to move between rooms.

From an afternoon of clicking to one button.

Agents used to build each tour room by room. Now the tour is ready by the time they've made a coffee. They can still adjust anything before they publish, but most don't need to.

By handevery room, every doorway

With 360 Gurusone click

Names every room

Kitchen, Bedroom 1, Bedroom 2. Duplicates numbered for you.

Walk-through links

Rings on the floor at real doorways, both directions.

Narrated scenes

A natural British voice guides buyers room by room.

Privacy blur

People blurred, even their reflections in mirrors and glass.

Floor plans included

A floor plan for each storey, ready alongside the tour.

03 · Property films

"Everybody's video looks the same."

The first video maker used templates, and agents noticed every listing looked alike. So I rebuilt it so every film is made for that one property: its own story, script, camera moves through the rooms, voiceover and music.

Every film is quality-checked before the agent sees it, and any price or number on screen comes only from what the agent told us. Nothing is made up.

One button, an optional note, and a ready-to-post film in 9:16, 4:5, 1:1 or 16:9, published to TikTok, Instagram, Facebook and YouTube in one click.

A quiet lane by the sea

Three bedrooms, two baths

Book your viewing

Illustration: three scenes from one property film.

04 · The AI employees

A marketing team, an assistant, a sales rep and a legal researcher. On every plan.

Each "Guru" is an AI agent with its own job and its own tools, connected to the agent's real accounts: social media, Gmail, Google Calendar, Docs and Sheets, and their property CRM.

Social media manager

Leo

Writes platform-specific posts and blog articles for any listing, edits the images, attaches the tour video, and schedules it all.

Executive assistant

Ella

Sorts the inbox, drafts replies to enquiries and books viewings straight into the calendar.

Sales associate

Lara

Researches new leads and runs personalised email outreach to keep the pipeline full.

Legal researcher

Harry

Drafts and reviews property documents and answers legal research questions, working from the files the agent uploads.

Making AI employees you can actually trust with a business

No silent failures

An employee never schedules a post to an account that isn't connected. It explains what's missing instead.

Fair billing

Agents only pay for work that's delivered. If something fails, the credits come straight back.

Safe with your inbox

Built to resist tricks hidden in emails and documents, so the agent stays in charge.

Problems fixed fast

When something goes wrong, the team hears about it straight away, often before the agent notices.

05 · Next: the capture app In development

The marketing is done before the agent finishes the next room.

10:00

The agent, on site

Arrives. The app fills in the address from GPS.
Shoots the living room with a Ricoh 360° camera, controlled from the phone.
Moves on to the kitchen.
Bedrooms, bathroom, garden. Snaps a few listing photos.
Records a 20-second voice note: price, highlights, "post it Friday".
Locks the door and heads to the car.

The AI agents, in parallel

Photos upload in the background.
Rooms named, people blurred.
Tour linked, narrated and floor-planned.
Voice note turned into listing details.
Property film made.
Posts written and scheduled for Friday.

360

Your listing is ready

Tour, film and 5 posts for 14 Harbour Lane.

Illustrative timeline of the product vision. The app is being built now.

06 · My role

Not the developer who waits for tickets.

The founder sets the goals. I research how agents work, propose what to build, build it, and keep raising the bar.

months building the platform

AI employees with real tools

social platforms published to

languages: English, Spanish, French

Proposals, not just tickets

I bring the founder ideas as well as code. Some of the platform's best-known features started as one of those conversations.

Fits how agents already work

Listing photos come straight from the CRMs agents already use, like Alto and Rex, and tours embed on portals and agency sites.

Run as a business

Subscriptions, camera bundles and pay-as-you-go credits, all handled inside the platform.

Marketing one property used to take half a dozen tools. We're making it happen before the agent leaves the building.