360 Property Hub case study

01 · How it worked before

A great sourcer, buried in messages.

The founder's edge is her network: sellers who trust her, and investors who buy what she finds. But that network reached her everywhere at once. A Facebook DM here, a WhatsApp voice note there, an email thread, a missed call.

Every new deal meant scrolling back to remember which investor wanted what: their budget, their area, their strategy. Then sending it one by one. Some investors heard late. Some never heard.

The business didn't need more marketing. It needed a memory, and a way to act on it in seconds.

Messenger

Hi, is the Truro one still available? 🏡

🎤 Voice note (1:42)

Re: Re: Fwd: that HMO you mentioned

Instagram

What's your budget range for these?

Missed call

Investor, Bristol (3)

Did you send me that one? I can't find it

23 unread across 5 apps

02 · Mapped, not templated

I didn't hand her a CRM. I wrote down how her business already works, and built that.

Off-the-shelf tools expect you to change how you work. Her process was already good: it just lived in her head. So the software follows it step by step.

Sourcers bring deals

Deal-finders submit opportunities through the hub instead of sending them in a DM.

Her team checks them

Nothing reaches an investor until a person has reviewed and approved it, just like before.

The right investors get it

Each deal goes to the investors whose budget, area and strategy it fits. Sensitive ones go only to people she names.

Through to completion

Interested investors move along a pipeline she can see at a glance, with every note and conversation attached.

Sourcers bring the deals, investors take them

03 · One deal, start to finish

From a message to the right investors' phones, in minutes.

1One inbox

Social inboxFacebook · WhatsApp

WhatsApp · Seller

4-bed in Falmouth, owner wants a quick sale, no agents please

Ready to review

Facebook · Investor

Looking for HMOs under £300k

Every enquiry lands in one place, ready to act on.

2Matched to investors

Investor A · Cornwall · BRRfits

Investor B · London · HMOno

Investor C · South West · Buy to letfits

Investor D · Manchester · Commercialno

Investor E · Cornwall · Flipfits

Each deal goes only to the investors it suits, never a blast to everyone.

3They hear straight away

In the hub: New deal that matches you

Email: 4-bed, Falmouth. Full pack inside

Text: New deal from 360 Property Hub

Investor C is interested. Moved to her pipeline.

Each investor picks how they want to be told.

Illustration with invented names. Members' data stays private.

04 · What grew around it

Once the core worked, the business could take on more.

Each new line of business slotted into the same hub instead of becoming another spreadsheet.

Truly off-market deals

She decides who sees a deal: everyone, members only, or a named few. Investors never see each other.

Hotels and portfolios

A public summary for all, and the confidential trading figures only for investors she approves.

Commercial lettings

Units to let sit alongside investment deals, with a public page and enquiries routed to the team.

Tools for members

Deal calculators, development estimates, energy certificate lookups and an AI researcher, all inside membership.

A seat for trusted advisors

Outside advisors get a read-only view of the numbers they need, and can leave notes.

Memberships that pay

Investor and sourcer plans with online payment, plus credits for the premium tools.

Commercial units to let on 360 Property Hub

05 · The result

She stopped managing messages
and went back to serving investors.

Faster replies

Every enquiry is in one place, so nobody waits days because a message slipped down a feed.

Better-fitted deals

Investors get deals that match what they told her, not everything she finds.

Room to grow

One founder can serve more investors and clients without dropping the personal touch.

I built it and I still run it, shipping changes as the business learns. Most new features start as a sentence from the founder in a message.

Her deals lived in five different inboxes. Now every enquiry, deal and investor runs through one hub.